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Harvest 2021, a vintage to be remembered for quality and sustainability
We are at the last stages of provision of the grapes by the Associated Winegrowers to the Cantina dei Vini Tipico dell'Aretino and now we can draw up the first consideration about this 2021 harvest.
The vinification operations began at the end of August with the harvest of early ripening white grapes such as Chardonnay, Pinot Bianco and Manzoni 6013 Cross; and later, about on 7/8th of September, followed the white Grechetto and Vermentino.
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We are looking to Far East, with our Tuscan style.
We are putting more and more our efforts to develop our presence in China and throughout the East as we are convinced that the strength of 400 vine growers from Arezzo with more then 800 hectares managed and cultivated with great accuracy are important values in this market.
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Sustainability and respect for the territory: this is how we are Green.
The 800 hectares managed by the winegrowers, who are members of our winery, are an important asset both for the individual winemakers and for the territory of the Province of Arezzo.
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Our organic wines, pleasentness, versatility and respect for the environment.
In addition to the millenary enological tradition of our region, to which we have always been inspired in the production of our wines, there are now two organic wines; the result of the grapes of our members who have decided to convert and certify as organic their vineyards
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Our Export Markets: Novelties and Confirmations.
We are renovating our commitment towards foreign markets also this year. 2020 was definitely a challenging year for any point of view and 2021 is testing us once again; our company, however, considering its perseverance, its quality of wines and its attention to local territories is assaulting export market with success.
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We have been exporting our wine to Russia successfully since 2010.
Our history on the Russian market goes back a few years ago. It was 2010 when our Director Gianni Iseppi, assisted by an Italian freelancer on the spot, Mirco Caretti, arrived in Russia, presenting the wines of the winery to some of the most popular and prestigious retail chains in the country and to some distributors.
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Thanks to the excellent relations with the municipality of the city of Guiyang (CHINA) and the organizing committee of the exhibition "Guizhou International Alcoholic Beverages Expo", to which the Cantina dei Vini Tipici dell'Aretino participated for three years in a row, we were invited to make our contribution to the establishment of WADA (World alcoholic Drinks Alliance) becoming exclusive members.
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Today in China who buys wine is always more then those who drink it. "Consumers 'active', which if properly involved, can be operated by word of mouth and open up new consumer preferences, thus new market space. A market that lived until very recently as a potential Eldorado - with double-digit growth, important investments and opportunity can not miss - but today you can define stalled. And victim in a greater extent, are absolutely the French: export data from Bordeaux in the first quarter of 2014 indicate that the shipments were down 20% in volume and in value by 22%, we have defined it a real Waterloo.
So we are at the end of the French dominance? "Consumers are beginning to be interested in other wine - said Don St. Pierre, chairman of ASC Fine Wines (import company) -. France remains the point of reference but widen the spaces of Italy, Spain, Germany, USA and Australia. Also because today more and more buyers are those who drink wine; first, however, in the pre austerity, is especially fine wine bought as a gift in the wine business. "
An example? The Italian wines, which according to Dixon Yuan, CEO of yesmywine.com, online sales portal that speaks directly to the end consumer, "are those who are growing more in our sales." Differently St. Pierre admitted some difficulty in selling the wine at the Italian restaurant, the most conservative and afraid to put our wine labels in Chinese restaurants, where instead come to easily the French and the New World. "It 'spread - according to the chairman of ASC - the belief that Italian wine is well matched to the only Italian food and then remains confined to the Italian restaurant which although important is still limited."
The final consumer, as in more mature markets, So grows in importance. This should address the marketing policies, through direct contact. With this in mind, Simon Tam, head of wine for Christie's Asia, underlined the importance of social networks.
"We - confirmed Judy Chan, CEO of Grace Vineyards, Chinese Winery - invite people more active on social networks at the wine dinner events that we think work very well. It 's a way not only to explain the wine, but to create a closer relationship and trust with the consumer, which in turn becomes a true brand ambassador."
Then widen preferences "color": "In 3/5 - said Yuan - will increase the consumption of white wine. At the moment wines like Prosecco, cheaper and more sweet, starting to be popular. "Almost paradoxically, it seems that the growing success of the whites is also linked to less fear on the part of consumers to find among these fake wines, a bit 'as if to say - told Judy Chan - "white wines do not drink and therefore it is no unlikely to be falsified. "
Although the issue of "fake" more than a problem seems to be a sort of "urban legend": "The fake wine - said Tam of Christie's - it's so grossly counterfeit that is easy to find. False copyright - few - come mostly from Europe and the U.S.. "But consumers to buy needs to have confidence. In the brand and the store. "Private labels cause confusion in the consumer - has given St. Pierre - because they are perceived as labels created 'just for China'. Brand not supported by true stories and real, not false but certainly fictitious and invented. "
To change in China, however, is also the same organization and structure of the market. From a sort of "selection" as part of the import companies. "We have moved quickly from 10 000 to about 4000 Importers - said St. Pierre - but the cleanliness of the market for many amateur actors and non-professional is a good, although at this time means less sales. Many then sold almost exclusively to government administrations and now found themselves with a reduced turnover. "
"Logistics is much improved - added Yuan - with transport and deliveries even in the most remote zones; as it has modernized the system of payments in favor of credit cards and online payments instead of marking that up to 5 years ago was the most popular. "At the same time, is improving local production. "The perception of Chinese wine is still low profile, especially overseas - said Chan - but the supply chain is professionalizing and acquiring more and more powers."
"The prices - added Tam - are sometimes a bit 'too high for the actual quality, but there is quality in the local high-end products. It takes time, moreover, the vineyards are still young and the terroir has not been fully explored, but within the next 5/8 years I expect to see the first Chinese wines at international auctions."
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The 2013 will be remembered like the middle year between the rampant China in the early 2000s and the reflective China ahead of us over the coming decades?
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When you look at the wine market in Hong Kong are to consider two elements: the first concerns the growth forecasts for this special region of China, discussing an increase in volume sales of 11 % per years between now and 2017 ; the second relates that over 40 % of the wine in the input is re-exported to China and to the other special region of China in Macau.
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As well known , on 6 September 2012, the European Union started the anti-dumping process regarding the import of photovoltaic panels from China. The reaction of the Republic of China was immediate, it has officially opened an anti-dumping and anti-subsidy investigation towards the European wine, even if Beijing government has never wanted to connect this procedure with the story of taxes on photovoltaic panels.