We are looking to Far East, with our Tuscan style.

We are putting more and more our efforts to develop our presence in China and throughout the East as we are convinced that the strength of 400 vine growers from Arezzo with more then 800 hectares managed and cultivated with great accuracy are important values in this market. Thanks to an agreement through ICE / ITA, our winery has activated a presence in the Alibaba portal for potential foreign customers.

This operation is an agreement between the famous Chinese portal Alibaba.com and ICE / ITA or the Agency for the promotion abroad and the internationalization of Italian companies, aimed at helping companies in certain sectors to open up to new markets. The tender we participated in, gave the possibility to a limited number of companies to be selected to become part of the Alibaba portal, the famous Chinese shop window, where our winery is accredited as a supplier.

Through this portal we are able to get in touch with buyers from foreign countries (not only Chinese but from all over the world) who contact us through the platform to receive information or buy our wines.

Online portals have become a strategic sales tool and since tradition and innovation go hand in hand within our walls, we decided to open up to this new opportunity.

Another investment aimed at exporting the winery is linked to Wine to Asia China (https://www.vinitaly.com/it/eventi-internazionali/Wine-to-Asia-china/), confirmed in August where we will be present through one of our historical partners who has a branch in China, whic will present a customized product line of total production of the Cantina dei Vini Tipici Aretini and some of our best-selling wines.

Our winery is pushing a lot towards the East, where it has met the taste of the public and the global goal is in any case, to reach foreign markets as much as possible using both classic (fair) and more innovative (online) promotional means.